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Independent brand design studio · NL based

Independent brand design for an AI‑native  world. 

Brands and the systems behind them.

Explore our workStart a project
Brand StrategyBrand IdentityDesign SystemsAI-ready Brand SystemsNamingArt DirectionCreative Direction
What we believe

Abrandshouldn'tendatthebrandbook.Webuildthesystembehindit.

Selected workAll work →
01Atelier BrethonièreBrand Strategy, Brand Evolution, Art DirectionView brand →Atelier Brethonière, Brand Strategy, Brand Evolution, Art Direction02QWINN Business PartnersBrand Identity, StrategyView brand →QWINN Business Partners, Brand Identity, Strategy
How we work

A small studio, a deliberate process.

01

Think

Strategy first. What the brand stands for.

02

Design

One distinctive visual language.

03

Systemise

Rules and components that scale.

04

Enable

Tools for your team, and AI. Then we stay on.

What we do

Four ways we partner.

Define what the brand stands for before deciding what it looks like.

  • Positioning
  • Brand narrative
  • Messaging
  • Brand architecture

A distinctive visual language, built as a system. Web and packaging designed and directed, produced with specialist partners.

  • Visual identity
  • Typography & colour
  • Art direction
  • Digital & packaging design

We don't just use AI to design brands. We design brands that AI can use.

  • Design tokens
  • Generative guidelines
  • Prompt systems
  • Creative guardrails

After launch we stay on as your creative partner, so the brand keeps moving without losing itself.

  • Creative direction
  • Brand reviews
  • System expansion
  • AI-system maintenance
Brand, played.

Brand strategy is full of difficult questions. So we turned some of them into a game.

Eight choices. Two minutes. Solo or with your co-founder.

Play Brand, played.